Not quite sure if this is a good change but Starbucks has surely given all coffee lovers a fright by introducing a brand new way of enjoying your cuppa. Starbucks is going INSTANT now. I found it unbelievable that even bold and roasty-sweet Italian Roast can be enjoyed in an instant by just adding water into the mircroground coffee. Should I be happy to see the beginning of a whole new tradition? I believe that in a perfect world of coffee, no one would compromise. I do not mind spending time in brewing a cup of real coffee. Somehow, it's the process of watching the coffee drip from the brewer that gives me the biggest satisfaction in savouring a cup of coffee. Adding hot water? "Brewing" a cup of real coffee in just 10 seconds? Sorry, no compromise!
Starbucks VIA Ready Brew
RM8.00 for 3 sachets
-Extra Bold Instant & Microground Coffee-
A good move or poor innovation?