Thursday, October 13, 2011

Starbucks VIA Ready Brew

Not quite sure if this is a good change but Starbucks has surely given all coffee lovers a fright by introducing a brand new way of enjoying your cuppa. Starbucks is going INSTANT now. I found it unbelievable that even bold and roasty-sweet Italian Roast can be enjoyed in an instant by just adding water into the mircroground coffee. Should I be happy to see the beginning of a whole new tradition? I believe that in a perfect world of coffee, no one would compromise. I do not mind spending time in brewing a cup of real coffee. Somehow, it's the process of watching the coffee drip from the brewer that gives me the biggest satisfaction in savouring a cup of coffee. Adding hot water? "Brewing" a cup of real coffee in just 10 seconds? Sorry, no compromise!


Starbucks VIA Ready Brew 

RM8.00 for 3 sachets

Italian Roast 
-Extra Bold Instant & Microground Coffee-


A good move or poor innovation?

10 comments:

  1. Specially designed for someone like me ...

    ReplyDelete
  2. Yin:

    Instant is not for me... I am a bit stubborn, rigid, conservative, inflexible, old-fashioned, annoying, grumpy...... All these traits make me a coffee person.

    ReplyDelete
  3. I like to be friend with stubborn, rigid, conservative, inflexible, old-fashioned, annoying, grumpy people because I'm a bit stubborn, rigid, conservative, inflexible, old-fashioned, annoying, grumpy when I meet with stubborn, rigid, conservative, inflexible, old-fashioned, annoying, grumpy kind of person .

    ReplyDelete
  4. Yin:

    你今天吃了藥沒有?

    ReplyDelete
  5. Hello Pam, when did you start to enjoy drinking coffee? :)

    ReplyDelete
  6. Claire:

    Since young... born with lactose intolerance, I don't have much choice so coffee is the only beverage I drink.

    ReplyDelete
  7. Cuisinart coffee makers are easy to use, reasonably priced, easy to clean, and make great coffee . The best part about owning a cuisinart coffee maker, is that if a piece breaks, I don't have to buy a whole new machine, because there are places that specialize in selling cuisinart coffee maker parts .

    ReplyDelete
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